In this path-breaking new book, best-selling author and leading go-to-market strategist ...
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Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the ...
New starting at $29.95
Learn how to position your company's products and services in any market for maximum ...
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New starting at $89.00
London, 1901: Shopkeepers gather at the world-famous Portobello Market to set up their ...
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In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: "red ocean" is the crowded, traditional space, where competing means working with ...
$14.00
An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet ...
$4.60
In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: "red ocean" is the crowded, traditional space where competing means working with ...
$13.00
Provides marketing tools that ethical and green business owners can use to grow their companies using blogs, social networking sites, podcasts and teleseminars to increase their profits while improving the Earth. Original.
$15.00